Kickstarter- Smart Cargo

The website Kickstarter (http://www.kickstarter.com/projects/dotan/smart-cargo-for-ipadtm) was recently presented to me and I was in awe with what I saw. I never knew that there were so many people with such amazing and interesting inventions that can easily be funded by the public if a particular person loves the idea. After scrolling through, for what seemed like hours, I finally found a product that made me jump up from my desk and show my roommate. In my house all of my roommates have iPad and iPhones and are constantly forgetting something important like our stylists or earphones in our rush to get to the library. Once I came across the product below, the Smart Cargo, I knew instantly that I wanted to fund the project. I have purchased so many different products in a failed attempt to fit all my necessary accessories for the library without over packing my backpack and hauling a 20-pound bag. With all my textbooks and binders, it is important to me that I use up as little space as possible with accessories and electronics. The main reason why I purchased the iPad in the first place, was to minimize the weight and space that my MacBook took up in my backpack. By adding the Smart Cargo to my iPad, rather than a bulky case, it will be perfect for long nights of studying. 

After analyzing the characteristics of this product (desirability, feasibility and viability), I found the easiest to evaluate was the desirability. As you can tell from my rant above, I place great importance on space and weight of my products (being a student and all). With this being said, the reason that desirability came so easily was because I’m sure that out of all the students in the world, many of them must feel the same way. Furthermore, this product is not only able to market to students, but it can also reach out to those who are in the workforce.

The hardest of the three characteristics to analyze was the feasibility. The website does not talk much about the production of the product, however based on the description and visual image presented, it seems like quite an easy product to mass produce. With apple accessories being mass produced around the world I can only assume that it would be easy to produce a product made to work with one that has already been created.