Innovative Ideas

ABC Nightline presented an idea to IDEO in which they were told to take "something old and familiar like say, the shopping cart, and completely redesign it for us in just 5 days."If you would like the see the outcomes of this idea, the link (http://www.youtube.com/watch?v=M66ZU2PCIcM) will allow you to see the process.

 
What I found particularly interesting about this project is the fact that IDEO has decided to speak with "experts" about the shopping cart. As consumers, one would think that we would be considered “experts” ourselves. With all the shopping we take part in, which requires shopping carts, it is interesting to see all of the things IDEO learned from consulting with the “experts.”
Throughout the design process of their new shopping cart, I liked how all ideas were placed on a board and team always made sure to follow their mantra for innovations. After working in many team projects throughout my university career, I found that when a lot of ideas are not presented. With members believing they will be criticized, or that their ideas are a little far fetched, it is great to have the design process start with all the wild ideas of the group. This video shows that by following their particular mantra, more ideas can be built based on others. With wild ideas being presented, the team is able to encourage uniqueness in their innovation, and reassurance within the team.

With such an open concept, and ideas constantly flowing, I think that IDEO was able to create a great new innovative way of shopping within the grocery store. In my opinion, one of the most interesting and beneficial aspects of this new innovation was that the scanner would be available on the shopping cart itself. There were many great ideas presented, and I believe that the final product was an interesting combination of each individual’s knowledge. As a result, a successful new product was built that many grocers believed would be beneficial for the consumer.