During our pitch a couple of
weeks ago, specific groups were assigned to critique our presentation of EZ
Menu. As we worked on our pitch and our idea in general over the semester, we
thought we had a great idea and that we could easily express it to our fellow
students. After reviewing what our classmates had to say about our presentation
it was easy to see that we were a little more confident about our idea than our
potential end consumers. It was definitely helpful to hear what our classmates
thought about our idea, however, it was definitely hard to hear their
critiques. Along with any pitch given, there will always be some people who
absolutely hate your idea while others love it. While reading the feedback we
received it was clear that those who did not like the idea had their reasons.
One critique that stood out the
most to us was that our end consumers did not like the idea of being allowed to
order their own meals. They informed us that there could be many glitches
within this idea including customers sending the wrong order to the kitchen or
customers being upset at the lack of interaction with the server which makes or
breaks the experience for many. In addition, many restaurants decrease their server’s
wage due to the number of tips received. With lack of interaction between
consumers and servers, these tips can be at risk compromising the devotion servers
may have to their diners. After going
through this feedback as a group, we began to realize that the lack of
communication with the server could hinder our idea.
As a result, instead of
continuing with this idea, we decided to eliminate the ability to place your
own order, and increase the interactions between consumers and servers through
the “call server button.” This way consumers are not left stretching their
necks to find their waitress when needed, and can easily page when attention is
desired.
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